Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service.
Amazon, which has owned IMDb since 1998, launched Freevee as IMDb Freedive in 2019. The service let people watch movies and shows, including Freevee originals, on demand without a subscription fee. Amazon’s streaming offering was also previously known as IMDb TV and rebranded to Amazon Freevee in 2022.
According to a report from Deadline this week, Freevee is being “phased out over the coming weeks,” but a firm closing date hasn’t been shared publicly.
Explaining the move to Deadline, an Amazon spokesperson said:
To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding. There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels – all available on Prime Video.
The shutdown also means that producers can no longer pitch shows to Freevee as Freevee originals, and “any pending deals for such projects have been cancelled,” Deadline reported.
Freevee shows still available for free
Freevee original shows include Jury Duty, with James Marsden, Judy Justice, with Judge Judy Sheindlin, and Bosch: Legacy, a continuation of the Prime Video original series Bosch. The Freevee originals are expected to be available to watch on Prime Video after Freevee closes. People won’t need a Prime Video or Prime subscription in order to watch these shows. As of this writing, I was also able to play some Freevee original movies without logging in to a Prime Video or Prime account. Prime Video has also made some Prime Video originals, like The Lord of the Rings: The Rings of Power, available under a “Freevee” section in Prime Video where people can watch for free if they log in to an Amazon (Prime Video or Prime subscriptions not required) account. Before this week’s announcement, Prime Video and Freevee were already sharing some content.
