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Today’s the day — Amazon Prime Day is upon us. Of all the deals and discounts you can score across Prime Day fashion and home sales, you’ll find some of the top sales on makeup, skin care, and hair care today and tomorrow.
This year, Amazon is slashing prices on the best of the best Amazon beauty products. A few standouts include up to 30 percent off the bestselling CosRx snail mucin essence, Urban Decay Naked Eyeshadow Palettes, and Maybelline Lifter Lip Gloss (all of which have over 10,000 five-star ratings and cost you under $20 today). Apart from budget-friendly beauty buys, you can also shop serious discounts on luxury beauty items, including Laneige’s lip mask, Tatcha’s eye cream, and Oribe’s texturizing spray.
We’ve browsed and analyzed the best markdowns and product picks to help prep your Prime Day beauty haul. Of course, Amazon Prime Day offers the best deals to Prime Day members, with additional perks like free two-day shipping. If you’re not a Prime member, you can sign up for a free 30-day trial below to take full advantage of all that Prime Day has to offer.
How We Selected the Top Amazon Prime Day Beauty Deals
There are thousands of beauty deals to sort through during Prime Day, so we rolled up our sleeves and got to work to narrow down the best of the best. We conducted research into the bestselling skin care, makeup, and hair care on Amazon, noting customer reviews, Amazon Choice badges, and Amazon bestseller lists. Our editors cross-checked the top-rated beauty products with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts. We also considered TikTok-famous and celebrity-loved beauty products to see which are on sale. Then, we evaluated Amazon product reviews to determine the top beauty deals that target different concerns and help you achieve your beauty goals. While we mostly focused our roundup on Prime Day-exclusive deals, we also reviewed Amazon beauty sales that happen to be going on today and tomorrow.
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The Top 10 Amazon Prime Day Beauty Deals 2023
Related: CosRX Snail Mucin Essence Review
Top Amazon Prime Day Luxury Beauty Deals
Prestige beauty lovers have plenty of discounts to shop during Prime Day: Consider the TikTok-famous Laneige Lip Sleeping Mask, Tatcha’s buttery Silk Peony Eye Cream, or Oribe’s Dry Texturizing Spray — all of which are great for guys and girls. Prime Day also includes discounts on high-value beauty tools like NuFace’s Trinity Complete lifting facial tool and Ghd’s top-rated Platinum Flat Iron. These finds are rarely marked down on Amazon (or elsewhere), so add them to your cart stat.
Top Amazon Prime Day Skin Care Deals
Amazon is a top destination for makeup removers, toners, moisturizers, eye creams, sheet masks, and more. During Prime Day, Amazon slashes prices on some of the top-selling products across all skin care categories. Our list highlights some of the top markdowns on products with rave reviews, like the Gwyneth Paltrow-approved Bioderma micellar water, Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener, and the classic Neutrogena Makeup Remover Wipes.
Top Amazon Prime Day Makeup Deals
Prime Day is proof that you don’t have to spend an arm and a leg to get your glam down pat. Since you can’t shade match while online shopping, we recommend opting for surefire products like Urban Decay Naked Eyeshadow Palette, Maybelline’s sheer Lifter Lip Gloss, or L’Oreal’s Lumi Glotion that gives those with fair to dark skin a gorgeous glow.
Top Amazon Prime Day Hair Care Deals
Hair hacks abound on TikTok, whether it’s the Mielle hair oil that promises growth and shine, Revlon’s hair dryer brush that gives you a blowout at home, or the Kitsch satin set for heatless curls overnight. The tools you need to pull them off are on sale right now — we’ve highlighted a handful to take your tresses to the next level.
When Is Amazon Prime Day?
Prime Day is a special period of time when Amazon slashes prices on tons of items, including top-rated and TikTok-viral beauty products. Prime Day only occurs twice per year, with one event this week and another in the fall. Prime Day for summer 2023 kicked off this morning and lasts until 3 a.m. EDT on July 13. Although many deals are live right now, you can expect further markdowns to pop up today and tomorrow while Prime Day is live.
Do I Need To Be a Prime Member To Shop on Amazon Prime Day 2023?
While anyone can shop flash beauty deals on Amazon any day of the week, Prime Day features exclusive sales that are only available for Prime members. These unique markdowns will seamlessly combine with Amazon Prime’s free or discounted delivery fees, so whichever beauty products you order at a lower price, you can rely on them to meet you at your in less than a few days. If you want to enjoy the Prime Day discounts but don’t already have an Amazon Prime account, you can still gain access to Prime Day deals by enrolling in an Amazon Prime free trial, which will last for 30 days starting from the day of your sign-up. Of course, you can also create a permanent Amazon Prime account to ensure your entry on Prime Day, catch exclusive daily discounts and waived fees, and also to participate in the next installment of 2023’s Amazon Prime Day this fall.
Is Amazon Prime Day the Best Day to Shop Beauty Deals?
Amazon Prime Day only comes around twice a year, with the first event live today, and another one coming later this year. There’s no better time to stock up on all your essential beauty products for the summer — whether your makeup routine is begging for a refresh of viral makeup products, you’ve been coveting a pricey hair styling tool that will finally be discounted, or you’re looking to fill your beach bag with only the top-rated sunscreens from Amazon. You can shop all-in-one beauty kits that make packing for vacation a breeze or stock up on bulk packs that offer a satisfying bang for your buck. You can even browse full-size prestige beauty products on sale that you won’t see marked down at any other retailer. There are also deals on skin care sets, soothing and defining facial tools, and fresh fragrances for women so you can upgrade all of your self care routines.
What Beauty Deals Can Shoppers Expect From Amazon Prime Day 2023?
We’re seeing markdowns across every category of beauty products, from makeup, skin care, body care, hair products, beauty tools, makeup mirrors, and everything in between. Prime Day is an ideal time to shop on Amazon because you’ll have access to rare deals on brands and best-selling products that you won’t find anywhere else. This year, top deals include the Laneige’s Lip Sleeping Mask, the CosRx Advanced Snail 96 Mucin Essence, Neutrogena Makeup Wipes, Maybelline Lifter Lip Gloss, NuFace’s Trinity Complete face tool, and so much more.
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Meet The Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, including top beauty products available on Amazon.