Dacia, dustier: inside the firm’s plan to dominate the Dakar
Also, in the wake of the brand’s repositioning as the rugged, outdoors choice for those on a budget, the epic rally meets Dacia’s new principle for “human adventure”. “The ambition is to win,” says Broad. “But this is also an outdoor technical laboratory to develop innovations that will influence our road cars, and it’s an […]
Dacia, dustier: inside the firm’s plan to dominate the Dakar Read More »