NEW AT BRIONI: Brioni has named Flavio Cerbone the brand’s chief marketing officer. He will report to chief executive officer Mehdi Benabadji.
Cerbone leverages more than 20 years in communication and marketing. He was previously head of communication at Church’s under the Prada Group umbrella, which he joined in 2013, after working at Marcolin.
At Brioni, he will be in charge of marketing, events, social media, image and PR and media, as the brand, controlled by Kering, continues to strengthen its identity and consolidate its positioning around the world.
The menswear brand, which marks its 80th anniversary in 2025, is designed by Norbert Stumpfl, who has recently been expanding with womenswear styles. During Milan Design Week, Brioni unveiled a limited edition of 18 signed crystal flacons with Lalique, each containing a parfum essence.