Buccellati Names New CEO


MILAN — Buccellati on Tuesday revealed a C-suite change.

Nicolas Luchsinger will take on the role of chief executive officer of Buccellati, effective April 2.

He will succeed Gianluca Brozzetti, who will remain board director in Buccellati Holding Italia SpA, with the title of executive vice president.

Luchsinger is currently president Asia-Pacific at Van Cleef & Arpels. Over the past 17 years, he has held managerial roles ranging from retail director to heritage director at the brand, which like Buccellati is controlled by Compagnie Financière Richemont. Previously, he worked for almost 10 years at Christie’s.

“In his new role, Gianluca will facilitate a complete handover of the business to Nicolas, retaining a direct responsibility in the project of manufacturing expansion and consolidation,” said Buccellati in a statement. “Gianluca will also keep the maison’s representative role in the industry associations and in the partnership with Scuola Orafa Ambrosiana,” which trains the next generation of goldsmiths.

Brozzetti joined Buccellati in September 2014, successfully leading the Italian brand through two transitions, working with two previous owners — Clessidra and China’s Gangtai Group Corp. Ltd., which acquired the brand from the private equity fund in 2017 and sold it to Richemont two years later.

Buccellati acknowledged Brozzetti played “a crucial role” in developing and expanding the brand globally. Previously, he was CEO of Roberto Cavalli, which he had joined in 2009. Before that, he was CEO of Finnish yacht builder Nautor’s Swan. He has also had senior roles at Asprey, Bulgari, Gucci Group and Louis Vuitton, and is an alumnus of McKinsey & Co. and Procter & Gamble Co.

Known for its intricately hand-engraved and drilled pieces, oftentimes combining yellow and white gold, and its silverware, the Milan-based brand was founded by Mario Buccellati in 1919.



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