Chanel Appoints Emilie de Tramasure General Manager of Fragrance and Beauty


Chanel Inc. has named Emilie de Tramasure general manager of fragrance and beauty, effective Sept. 9. She succeeds Barbara Menarguez, who will retire from Chanel on April 26.

In the interim, fragrance and beauty will be led by Molli Megasko, head of digital, U.S.

Menarguez, who joined Chanel in 1998, has been a member of the U.S. management committee since 2009, when she was promoted to chief financial officer. She continued to lead the U.S. finance organization until 2017, when she took on the role of general manager of fragrance and beauty.

Barbara Menarguez

Barbara Menarguez

Courtesy of Chanel Inc.

As CFO also in charge of corporate strategy, Menarguez oversaw the implementation of several financial systems, investments in the business and retailer partnerships, including the initial building of their lease model. In the last seven years, her team opened 27 fragrance and beauty boutiques in the U.S. and converted 34 lease doors.

For the past six years, de Tramasure has been general manager of watches and fine jewelry. She will remain a member of Chanel’s U.S. management committee, which she joined in 2018 upon moving to the U.S. to take on the watches and fine jewelry role.

De Tramasure began her career at Chanel in 1998 as a fragrance and beauty brand manager in Mexico City, after which she spent eight years in Paris in various roles overseeing the development and launch of products within fragrance and skin care. She then moved to Singapore as the regional head of marketing for watches and fine jewelry for the Asia Pacific region. In 2010, she relocated to Belgium in a new corporate role as brand education director and spearheaded the development of Imagine Chanel, the house’s globally adopted employee engagement and training program. She later moved back to Paris as international head of marketing, fragrances and beauty, leading business strategies and product launches across fragrance, makeup and skin care.

In her watches and fine jewelry role, de Tramasure has grown the division in size and scope. In the last six years, the business has more than doubled under both her leadership and that of her team. Her efforts to scale the business and drive awareness culminated in the milestone opening of the first U.S. watches and fine jewelry flagship boutique in New York in February, as reported.

An internal and external search will be conducted for a new general manager of watches and fine jewelry, the company said.



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