THIRD TIME’S A CHARM: Chloë Sevigny has returned as the face of Jimmy Choo’s summer 2025 campaign.
The campaign, titled “Summer Bliss: The Serenity and Intimacy of a Summer Afternoon,” depicts the Academy Award-nominated actor sitting on a white bed with her Jimmy Choo accessories as the sun shines on her.
“Chloë embodies a timeless authenticity that resonates with the spirit of Jimmy Choo. There’s a unique strength in the way she expresses her individuality — never overstated, always intentional. I deeply admire her ability to blur the lines between edge and elegance. She has an incredible personal style that reflects how she sees the world, and herself, which aligns so seamlessly with what this collection represents,” Sandra Choi, the luxury brand’s creative director, said in an interview.
The designer said she leaned into nostalgia for the campaign images, which were shot by Ezra Petronio.
Chloë Sevigny for Jimmy Choo’s summer 2025 campaign.
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“[We’re] tracing back to our roots and the early spirit of Jimmy Choo. From vintage icons to the era that shaped Chloë’s aesthetic, there’s a mood of modern retro running through the visuals,” said Choi. “The campaign evokes a dreamy, heat-soaked summer, where memories and fashion collide.”
The campaign is a continuation from spring 2025, when Sevigny returned to the brand. In 2016, she appeared in the brand’s spring campaign while filming Season Two of Netflix’s “Bloodline” in the Florida Keys.
In the images, the actor wears the Cinch bag from the brand, as well as a pair of strappy sandals and clogs.
“Each piece reflects the unmistakable identity of Jimmy Choo, layered with a touch of Chloë’s own style code. There’s an effortless synergy between the designs and the woman wearing them. That’s why Chloë was a perfect collaborator, the collection came alive through her lens,” said Choi.
The busy designer is ready to get into summer mode.
She said she’s planning a “digital and reality detox in Greece this August” and she will definitely be packing her Jimmy Choo woven Pixie shoes paired with one of the brand’s raffia and leather beach bags.