On Monday, Clover is unveiling its first TV campaign ad spot titled “Create Your Own Luck,” featuring Emmy-winning actress and entrepreneur Tabitha Brown.
The company said the ad spot is a celebration of small- to medium-business owners betting on themselves in the commitment to growth; it also requires the right tools to unlock this growth and to empower the long-term success that Clover’s tools are providing its community of SMB owners.
The all-in-one point-of-sale cloud-based checkout system also tapped Brown to be its chief empowerment officer at the end of January. Her role entails sharing untold small business owner stories, amplifying her role as an advocate and ambassador for SMB empowerment, connecting with SMBs, helping build relationships with the company and its communities, serving as an ambassador for the brand and more.
Brown told WWD that small businesses are her “passion,” and she finds joy in helping people’s “household and community.” Within her new position at Clover, Brown said that working with the company will help her personal endeavors to “uplift and empower small businesses and encourage others to do the same in their communities.” Through her new TV campaign spot, Brown said she hopes the ad empowers SMB owners to not give up.
“Tabitha Brown as chief empowerment officer for Clover is a huge milestone, as she brings an invaluable and authentic perspective on the lived experiences of small business owners,” said Shannon Watkins, chief brand, marketing and communications officer at Fiserv. “Tabitha understands their struggles and gives a voice to their dreams and ambitions in a way that only a few people can do. We’re honored to help bring her wisdom and authenticity to small businesses across the globe. When we lift small businesses, we lift communities and can change the world.”
According to the U.S. Chamber of Commerce’s Small Business Data Center, there are 33.2 million SMBs in the U.S. — currently fueling 44 percent of the country’s GDP and generating $5.9 trillion of the U.S.’s annual revenue, in the most recent available data from 2014.
However, half of SMBs are also the most likely to be shuttered within the next five years. Many of the major reasons for these closures are lack of business planning, financial challenges, employee management, market shits and lack of effective marketing.
Clover’s Tabitha Brown and Mark Cuban at the 2025 SXSW.
Photo by Julia Beverly/WireImage
Clover’s newest venture, unveiled at SXSW on March 10, is looking to address the immense challenges SMBs face. In joint collaboration with “Shark Tank,” Clover has created a new summit. “Shark Tank” investor Mark Cuban, Watkins and Brown chatted about the new conference and the ways it is addressing SMB failures through the initiative.
“The goal of the Clover x Shark Tank Summit is to showcase how the world supports small businesses and how we can continue to champion them,” Cuban said.
The Clover x Shark Tank summit will be hosted in Las Vegas from Sept. 28 to 30. Some major highlights include a “Shark Tank”-esque experience with the main “Sharks” and “guest Sharks” for pitching on-site, receiving expert feedback and connecting with other top leaders in the finance, tech, culture and entertainment industries.
“We believe that that we can change the small business failure rate at the intersection of community, commerce and culture,” Watkins said. “Shark Tank is a symbol of entrepreneurial success, built on stories of risk, resilience and the courage to bet on yourself. It is proof that entrepreneurship is about more than profit — it’s about possibility. That is why our partnership with Shark Tank is a perfect match, empowering small businesses to defy the odds and thrive.”
