HARBOR LIGHTS: After the Pont Neuf bridge in Paris, Pharrell Williams will land in another spectacular location for his second runway show as creative director of menswear at Louis Vuitton.
The French luxury brand said on Monday that its men’s pre-fall collection will be unveiled against the backdrop of Hong Kong’s Victoria Harbor, on a section of Avenue of the Stars belonging to K11 Musea, the luxury lifestyle complex founded by entrepreneur Adrian Cheng’s New World Development.
Known as K11 Victoria Dockside, it borders the Tsim Sha Tsui East waterfront and is part of an area known as the Art and Design district of the city. The show, scheduled for Nov. 30 at 8 p.m. local time, will be livestreamed locally on digital billboards and globally via the house’s social channels.
It marks the first time the pre-collection will be showcased in a physical runway show. Williams showed his debut collection in Paris in June, with a mega-event that was attended by Beyoncé, Rihanna and Zendaya.
The Avenue of Stars promenade is a key tourist attraction, featuring more than 100 handprints of icons and legends of East Asian cinema.
Vuitton’s links to Hong Kong date back more than four decades: Its first store there opened at The Peninsula hotel in 1979 and it now has seven boutiques.
The world’s biggest luxury brand has also staged major exhibitions, including “Louis Vuitton: A Passion for Creation” in 2009, for which artist Richard Prince wrapped the Hong Kong Museum of Art with enlarged replicas of pulp-fiction novel covers, and the “Time Capsule” exhibit in 2017.
Underscoring its global impact, the upcoming show is supported by K11 Musea as well as local authorities: the Culture, Sports and Tourism Bureau; Leisure and Cultural Services Department, and Hong Kong Tourism Board.