EXCLUSIVE: Philippe Pinatel Heads to Merit Beauty as CEO


MAC Cosmetics’ former global brand president has a new gig.

Philippe Pinatel, who previously helmed the makeup powerhouse at the Estée Lauder Cos., is heading to Merit Beauty, Katherine Power’s minimalist beauty brand that debuted in early 2021.

According to a statement from the brand, it hit over $1 million in sales within two weeks of launch. 

“As Merit enters a new era of opportunity following three years of triple-digit growth, I am excited to welcome Philippe as the CEO of Merit. Philippe has a long history of shepherding brands through rapid growth and leading complex, multibillion-dollar global organizations, which will be critical in Merit’s journey towards becoming a generation-defining beauty brand,” Power said in a statement.

Pinatel departed MAC earlier this year, and was succeeded by Aïda Moudachirou-Rebois. “Katherine has built an extraordinary brand that has quickly cemented itself as a leader in the modern beauty landscape, in large part due to its remarkably engaged and differentiated consumer base,” Pinatel said in a statement. “I am excited to contribute to its ongoing success and continue to innovate, create and elevate the beauty experience for our customers.”

Since its launch, Merit has expanded into the U.K. and closed a $20 million series A funding round led by L Catterton.

“Merit has rapidly established itself as a beloved brand with a deep and loyal customer base and has achieved scale at an extraordinary rate while delivering best-in-class profitability,” said Courtney Nelson, principal, L Catterton. “Our outstanding management at Merit continues to grow with the addition of Philippe.”



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