The new production line will not replace either of Ferrari’s two existing lines, but the firm refused to be drawn on whether it will increase capacity.
Vigna said Ferrari will offer internal combustion, hybrid and electric models in the future but insisted that the sales split between those models will not be set by sales or production targets but by customer demand. “We always refer to what is our offer, not ‘what are the sales?’” said Vigna.
“Forecasting the sales by the kind of propulsion is an act of arrogance, a lack of respect to the client. We will never talk about sales splits.
“How can we understand what the client wants? We’re not talking about computers selecting a car. We’re talking about human beings with emotion.”
The E-building will help Ferrari reduce development times and increase the level of personalisation that it can offer, which is key to the company’s goal of increasing “revenue quality over quantity”.
It will also eventually house production of all of Ferrari’s powertrains, including high-voltage batteries, electric motors and axles that will be used for its future electric models.
Bringing production of those key electric components in-house is vital to the firm’s ambitions to ensure that its electric models have points of difference from rivals and that it can continue to service all its models in the future. Ferrari will buy its battery cells from a number of unspecified providers.
Vigna declined to give any information about which firms it will use but did drop a hint about battery technology. He said: “You hear people in the market going for LFP [lithiumiron-phosphate] batteries. Well, LFP batteries are not for Ferrari. It’s not good for us.”