Ford also told Ars that it will continue to offer employee pricing to all its customers until at least July 4, even on vehicles made after May 2.
Ford published its Q1 2025 financial results earlier this week, reporting a net income of $471 million, a $900 million decrease compared to Q1 2024. In its statement to investors, the company said that it estimates that the Trump tariff will cost it as much as $1.5 billion in 2025.
Still, the price increases will be felt keenly, particularly for hybrid Maverick customers. When Ford facelifted the hybrid pickup truck last year, it also added several thousand more dollars to the MSRP; now that’s going up yet again.
Meanwhile, a separate 25 percent tariff on imported car parts went into effect last week. While there is a small break for OEMs to apply for up to 3.75 percent reimbursements, the parts tariff will affect all OEMs building cars in the US, all of which depend to greater or lesser degrees on suppliers in Mexico and Canada. On top of the persistent 25 percent price increase that almost all cars have experienced since 2020, it seems it’s becoming an even more horrible time to have to buy a new vehicle.