Frame, the Los Angeles-based fashion house, will release the third drop of its collaboration with the Ritz Paris Hotel on Wednesday.
Erik Torstensson, cofounder and chief creative officer of Frame, has previously worked the Ritz logo into baseball caps, sweatshirts and sneakers. Now, for the third iteration, the collection has moved into ready-to-wear, with bombers, blazers and wide-leg pants. The hotelier’s well-known crest can also be seen on cashmere cardigans and sweaters, pajama sets, swim and other items.
With an irreverent play on the “Do Not Disturb” hotel sign, the brands have created sweaters and bombers emblazoned with “Privacy Please.”
The 37-piece limited-edition collection will be available starting Nov. 29 on frame-store.com and the Ritz Paris’ concept store, with prices ranging from $98 to $1,498.
“Taking the identity of a luxury hotel and creating a collection was a little unconventional when we started this collaboration three years ago. We thought it would be a cult project for our friends, but the commercial success was unprecedented. Part three is a much more elevated look at wardrobe staples in the Frame x Ritz Paris aesthetic. From the quilted leather bomber to the most luxurious slippers, each piece is refined enough to transport you straight to a suite at Place Vendôme, no reservation necessary,” said Torstensson.
“This new capsule collection is a testament to the incredible success of our collaboration with Frame, which began in 2021. It combines the timeless elegance of the Ritz Paris with the contemporary, high-end style of this renowned American brand. A chic yet casual capsule that will once again appeal to discerning fashion enthusiasts,” said Laurent Herschbach, general manager of The Ritz Paris.