How Audi is making e-tron even cooler


“We wanted the vehicle to pay homage to the spirit of past racing legends, while looking to the future,” says Audi Colour and Trim designer Christopher Kroener. “The colour-play evokes the icy glitter and shimmer of snow, while conveying the feeling of speed and dynamism experienced at the GP Ice Race.”

The theme continues inside, with silver and black leather seats with contrast purple stitching. A new steering wheel, finished in a combination of leather and Alcantara, has a bold diamond silver mark at the top, just like in a race car. Finally, the high-definition MMI display offers a bespoke ice race-themed mountain background with accompanying purple ambient lighting. Simply stunning.

Audi exclusive: never limited; uniquely special

This limited-run Audi RS e-tron GT ice race edition also offers a first taste of the new opportunities offered by Audi exclusive – letting you customise your Audi, your way.

Offering many more colours above Audi’s already rich regular palette, as well as a wealth of upholstery trim options and design packs, Audi exclusive’s multitude of personalisation options let you add an elevated touch of individual design flair to selected range-topping Audi S and RS models

“At Audi exclusive, we can combine innovative performance and stunning design,” says Bernhard Neufeld, Head of Audi exclusive. “We offer exclusive exterior colours and materials. Of course, the Audi RS e-tron GT ice race edition needed some flamboyance to it: a livery with a very special personality that elevates the design, while boldly shaping the brand’s identity. But adding your personal touch to an outstanding product with Audi exclusive: this is what makes you feel unique.”



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