Laura Biagiotti Fall 2024 Ready-to-Wear: Revisiting Brand Staples Cashmere, White and Rome


Rome is never far from Lavinia Biagiotti’s heart and the designer this season brought a bit of the Italian capital to Milan’s Piccolo Teatro by setting breezy fabric columns on the stage — a nod to the storied monuments and landmarks of Italy’s capital city.  “Columns give solidity to a building, and I was thinking of women and how they are pillars of society,” said the designer, always vocal about empowering women.  

Accordingly, she played with the motif on fluid pantsuits and airy — ahem — column dresses, but mainly Biagiotti revisited two other staple elements of the brand founded by her mother: White and cashmere.

With her own personal touch, out came cozy white capes, ribbed knits and a tailored coat over a boudoir-inspired slipdress in allover white — super feminine yet practical and comfortable looking. But it wasn’t all minimal as Biagiotti added lots of sparkle and fringes as embellishments, golden touches on a pin-striped suit and intarsia on fun flapper dresses.

Ever passionate about sports, Biagiotti has often asked athletes to close her shows and this season she treated guests to a performance by Italy’s “Butterflies,” the Olympic rhythmic gymnastics team — perfectly reflecting the designer’s idea of blending strength and lightness.

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