Q&A with Carl Gotham, MG’s head of design
Carl Gotham trained in design at Coventry University in 1999, joined MG a decade later and worked in both interior and exterior design before being appointed to his present position in 2017, and setting up the Marylebone advanced studio in 2018. Its work, he says, has “all been building up to this.”
How did the Cyberster project start?
The idea of a new sports car always existed at MG, and when I joined, I did my best to push it. At first, it was a kind of skunk-works project. Then when I took over in 2017, it became one of my first jobs. There were lots of different ideas, but the plan for an EV roaster felt very relevant. When we moved to Marylebone, the project acquired a specific brief – to have a future-oriented roadster concept ready for Shanghai, which is what we delivered.”
What was the detail of the brief? And was the work done in the UK?
“The car had to be a statement of intent about the company’s future. It had to be curvaceous, warm and approachable but it had to fit the brand, too. We knew it had a lot of great cars to live up to. The exterior was designed 100% in the UK, but more of the interior and fascia was done in Shanghai.
How free were you and your team to design the car you visualised?