Jimmy Choo, the luxury accessory and footwear brand owned by Capri Holdings, has released its fall 2023 campaign, featuring K-pop star and global brand ambassador Mi-Yeon Cho alongside American model Rebecca Longendyke.
Named the brand’s first-ever global face earlier this month, Cho was photographed in Paris by Stas Komarovski. In the campaign, she sits on the stairs and leans toward giant columns behind her.
The star, who is a member of the popular girl group (G)I-DLE, carries a red Diamond Top Handle bag and wears a pair of cranberry Diamond Tilda sling back with chains.
Meanwhile, Longendyke is captured by Mikael Jansson as she crosses Avenue Montaigne, where a Jimmy Choo store is located. She sports a black version of the Diamond Crossbody bag and opts for a pair of studded black Alizze Knee boots.
The brand said Cho brought Jimmy Choo’s “glamourous yet playful spirit” to life, while Longendyke “embodies the confident and empowered mood of the Jimmy Choo woman.”
In an earlier interview, Sandra Choi, creative director of Jimmy Choo, said that “Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo.”
With more than 4.4 million followers on Instagram, Cho has amassed a loyal following for her fashion styles. Her dedicated fan account shows that she has been dressed by top brands such as Prada, Bottega Veneta, Burberry, Fendi, and Dolce & Gabbana.
As reported, Jimmy Choo’s parent Capri has agreed to an $8.5 billion takeover from rival accessible luxury group Tapestry, which owns the Coach, Stuart Weitzman and Kate Spade brands. The combination will create an American mega-fashion group centered on accessories and which also will include Michael Kors and Versace.