MILAN — EssilorLuxottica and Moncler revealed on Wednesday they had signed an exclusive licensing agreement for the design, production and global distribution of the fashion brand’s eyewear, effective January.
The agreement spans until December 2028, with an automatic renewal option for an additional five years.
The first Moncler Lunettes collection by EssilorLuxottica will bow for fall 2024, available from September. The deal was revealed at the end of trading in Milan and Paris, where Moncler and EssilorLuxottica are both publicly listed.
“With the introduction of the new Moncler Lunettes collections, Moncler’s style will seamlessly merge with EssilorLuxottica’s know-how in eyewear, delivering a product at the forefront of design, innovation and quality,” said Remo Ruffini, chairman and chief executive officer of Moncler. The brand’s eyewear was previously produced and distributed by Marcolin Group through a licensing deal first signed in 2015 that had been extended in 2020 until 2025.
“We have long admired Moncler as a brand that shares our equal passion for innovation and style, not to mention our ‘born in the mountains’ heritage,” said Francesco Milleri, chairman and CEO of EssilorLuxottica. “Our teams are thrilled to embark on this journey to design and develop a unique eyewear collection that truly reflects the special Moncler brand.”
Moncler’s eyewear will be available at the brand’s boutiques and on its e-commerce, in EssilorLuxottica stores, and through selected opticians worldwide.
Formed in 2018 by the merger of France’s Essilor and Italy’s Luxottica Group, the company in 2022 reported consolidated revenues of 24.5 billion euros. In addition to its proprietary brands, from Ray-Ban to Oakley and Persol, EssilorLuxottica licensed brands include Giorgio Armani, Brunello Cucinelli, Bulgari, Burberry, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Starck Biotech Paris, Swarovski, Tiffany & Co., Tory Burch and Versace.
As reported, in the nine months ended Sept. 30, Moncler Group, which includes the Stone Island brand, reported revenues of 1.8 billion euros, a 16 percent increase compared with 1.55 billion euros in the same period last year. Sales of the Moncler brand in the nine months rose 19 percent to 1.49 billion euros.