Nordstrom Launches The Corner Concept With Bode


Nordstrom has created what it is calling a new franchise for immersive concepts at its New York City flagship for an ongoing series of pop-ups and brand takeovers. Called The Corner, the dedicated space on the corner of Broadway and 57th Street kicks off Monday with Bode, the New York-based brand created by Emily Bode Aujla and known for unique pieces crafted from vintage textiles.

“We are excited to launch The Corner at Nordstrom with Bode and bring Emily’s vision of American luxury to life in an immersive way,” said Olivia Kim, senior vice president of creative merchandising for Nordstrom. “The Corner offers the opportunity for partner brands to express their point of view authentically and holistically design the space as if it was their own. Nordstrom has been a longstanding supporter of Bode and we look forward to showcasing this special curation and highlighting the brand to our customers in a new way.”

Nordstrom's The Corner concept for Bode

The designer created the shop within the Nordstrom New York City store.

Tom Scanlan

While the pop-up concept at Nordstrom is hardly new, the company said The Corner is the largest space ever devoted to limited-edition shops. It measures 2,000 square feet, significantly larger than the 350- to 750-square-foot space devoted to earlier pop-ups. Nordstrom said other pop-ups this year will include Skims and Sanrio, along with other brands.

The Bode space was designed in partnership with Green River Project LLC, a Brooklyn-based interior design firm founded by Aaron Aujla, the designer’s husband, and Benjamin Bloomstein. “The space…maintains the warmth and intimacy of other Bode spaces but also nods to the urbane sophistication of The Corner at Nordstrom and the surrounding neighborhood,” Bode Aujla said.

Bode women's

A women’s look from Bode.

courtesy

The shop features men’s and women’s ready-to-wear, one-of-a-kind garments made from antique textiles, and hand-illustrated pieces rooted in American craft traditions. Prices range from $198 to $2,200.

“Through this partnership, we hope to give Nordstrom’s customers a taste of each of Bode’s core elements: our one-of-a-kind programs alongside pieces from our current collection,” Bode Aujla said. “We want to establish a new definition of luxury for our customers, to emphasize the value of craft, historicity and hand-making. Presenting our clothing in its intended environment — one designed to evoke the domestic space, and a space not within the confines of a specific era — allows us to make the strongest argument for our vision of Bode. In addition, partnering with an historic American department store — an historic family business — allows us to situate that vision in the landscape of American luxury.”

Bode at The Corner will be open through April 7 and the pieces will also be available online. There will be an opening event on March 14 from 6:30 to 8 p.m. at the space.



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