Qurate’s HSN Unit Taps Stacy Bowe as President

Qurate Retail Inc. has promoted Stacy Bowe to president of HSN, the multichannel entertainment and shopping platform.

Bowe most recently held the position of chief merchandising officer at QVC U.S., another unit of Qurate Retail. In her new role, she will report to Qurate Retail Inc. president and chief executive officer David L. Rawlinson II and will be a member of the company’s executive leadership team.    

“We’re at a compelling point in the trajectory of our turnaround,” said Rawlinson in a statement Tuesday. “In the 18 months that Stacy has been chief merchant for QVC U.S., she rapidly recalibrated our buying program, improved our inventory levels, and reinvigorated the freshness and newness of our assortment. Her leadership has been instrumental in reinstating the unique affinity that QVC shares with its customers and its position as a premier destination for national and entrepreneurial brands. Stacy’s consumer focus and experience at top brands like Macy’s will be critical in accelerating HSN’s position with consumers, brands and the celebrities and entertainers that differentiate HSN in the marketplace.” 

Prior to QVC, Bowe served as executive vice president for global e-commerce and digital marketing at the G-III Apparel Group. Before that, she spent seven years at Macy’s. Among her roles at Macy’s, Bowe was general business manager and senior vice president of the home store, and executive vice president of digital merchandising for Macys.com. Earlier in her career, she had buying positions at Macy’s and was a store manager for Express.

Bowe succeeds Rob Muller, who, according to the company, has made the decision to depart HSN to focus on family and other pursuits. The company also indicated that Muller will be working closely with Bowe during a transition period lasting through April. 

“I am grateful to Rob for his work leading HSN as we stood up the turnaround and wish him success in his future pursuits,” Rawlinson said. “His 23-year tenure with the company and his expertise across operations and commerce made him uniquely suited to lead the work of the past two years, which included critical cost-savings initiatives and guiding the team through change and transformation. Rob’s leadership and vision helped to solidify the path forward for HSN and his contributions built a strong foundation for HSN’s long-term success.” 

Qurate Retail Group consists of six retail brands: Ballard Designs, Frontgate, Garnet Hill and Grandin Road as well as HSN and QVC.

Qurate Retail Group, based in West Chester, Pa., claims to be the largest player in video commerce, which includes video-driven shopping across TV, e-commerce sites, digital streaming and social platforms. The retailer also says it reaches more than 200 million homes worldwide via 15 television channels, and millions more via streaming, social media, print catalogs and retail.

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