Rihanna is stepping into the role of cupid for Savage x Fenty’s Valentine’s Day campaign, titled “Love Your Way.” “Love Island” stars Serena Page and Kordell Beckham, as well as social media sensations Hayley and Jules LeBlanc, pose in the brand’s festive new line of lingerie, sleepwear and loungewear.
Rihanna in Savage x Fenty Valentine’s Day campaign.
Savage x Fenty
“Valentine’s Day is a time to celebrate love in all its forms,” said Rihanna in a statement. “At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
Featuring couples, sisters and best friends, Savage x Fenty’s latest campaign puts an inclusive spin on the day of love. The brand’s Valentine’s Day drop consists of multiple collections, including Loveline, a set of satin and lace lingerie and Valentine Fine, pin-striped poplin sleepwear for men.
Kordell Beckham and Serena Page in Savage x Fenty’s Valentine’s Day campaign.
Savage x Fenty
Hayley and Jules LeBlanc in Savage x Fenty Valentine’s Day campaign.
Savage x Fenty
Other Savage x Fenty Valentine’s Day items include satin slipdresses, patterned bandanas, seamless mesh bodysuits, floral intimates, thigh-high stockings and heart-shaped pasties.
Customers can shop the Valentine’s Day collections online at savagex.com and at Savage x Fenty retail
stores. Prices range from $9.95 to $89.95 for Rewards members and $12.95 to $112.95 for non-Rewards members.
Rihanna in Savage x Fenty Valentine’s Day campaign.
Savage x Fenty
Page and Beckham won the sixth season of “Love Island USA,” which was hosted by “Vanderpump Rules” star Ariana Madix. Beckham is the younger brother of Miami Dolphins wide receiver Odell Beckham Jr., while Page is a former cheerleader.
The LeBlanc sisters have a combined following of more than 20 million on TikTok and Instagram. They’ve previously appeared in campaigns for PETA and PacSun.
RJ King and DeVonn Francis in Savage x Fenty Valentine’s Day campaign.
Savage x Fenty
