Roksanda Decks Christmas Tree With Pink Tulle in Amsterdam


DECK THE HALL: The London-based fashion label Roksanda translated its voluminous and artisanal dresses in bright colors into a festive Christmas tree covered in pink and burgundy tulles for the boutique hotel Pulitzer in Amsterdam.

Taking initial inspiration from the work of Norwegian textile artist Hanne Friis, whose sculptural and tactile pieces challenge tradition with an organic expression reminiscent of nature and the human body, the tree is clad in tulle fabric twisted and turned into different directions to resemble shapes from nature.

The result also resonated with many archival designs by Roksanda Ilinčić, who scored a British womenswear designer of the year nomination at the Fashion Awards this year, alongside Erdem Moralıoğlu, Maximilian Davis, Nensi Dojaka and Simone Rocha.

Earlier in the summer she was made a Member of the Order of the British Empire, or MBE, in King Charles III’s debut birthday honors list for services to fashion.

Roksanda decorates a Christmas tree with tulle for the boutique hotel Pulitzer in Amsterdam

Roksanda decorates a Christmas tree with tulle for the boutique hotel Pulitzer in Amsterdam.

The design of the tree also nods to the hotel’s playful interiors, which were reimagined by Jacu Strauss in 2016 with residents of the building over the past four centuries — artists, antique collectors, writers and musicians — in mind.

Located at the heart of the Jordaan neighborhood in the city center, the 225-room Pulitzer is made up of two canal houses from the 17th and 18th centuries and overlooks two of the city’s most picturesque canals Prinsengracht and Keizersgracht.

This is not the first time that Ilinčić has worked on an interior project. In 2019, she furnished one of the penthouses at The Gasholders, a refurbished Grade-II listed industrial structure that has been transformed into modern apartments in Coal Drops Yard at King’s Cross.



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