Rolex Unveils New Land-Dweller Model and More 2025 Releases Ahead of Watches and Wonders

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model from Rolex since the Sea-Dweller in 2012. The Land-Dweller introduces a fresh design concept with an integrated Flat Jubilee bracelet and a thinner case powered by the innovative Calibre 7135 movement.

The Watches and Wonders event will run from Tuesday to Monday at Geneva’s Palexpo Exhibition Centre. The event gathers more than 60 brands showcasing their latest innovations. The first four days are reserved for industry professionals, while public access begins on Saturday.

The new Rolex collection is now available through authorized retailers worldwide. Here, WWD takes a closer look at the luxury brand’s 2025 releases.

Oyster Land-Dweller 40

The Oyster Perpetual Land-Dweller combines innovative technology with refined aesthetics and is available in two sizes: 36mm and 40mm. It features a newly designed Flat Jubilee bracelet that integrates seamlessly with the Oyster case.

The Land-Dweller is powered by the cutting-edge Calibre 7135 movement, which operates at 5 Hz for enhanced precision and offers a power reserve of approximately 66 hours. Key innovations include the Dynapulse escapement, a highly energy-efficient mechanism made from silicon and a state-of-the-art oscillator resistant to magnetic fields. These advancements are protected within an Oyster case that is waterproof up to 100 meters and includes a sapphire case back for viewing the intricate movement.

The watch is available in various materials and designs, including white Rolesor (steel and white gold), Everose gold and platinum. Notable features include a honeycomb-patterned dial, fluted or diamond-set bezels and luminescent markers inspired by other Rolex models like the Explorer.

Oyster Perpetual GMT-Master II

The Oyster Perpetual GMT-Master II features the brand’s first high-technology ceramic dial. This green Cerachrom dial matches the lower half of the green and black Cerachrom bezel insert, maintaining tonal harmony under all lighting conditions. The watch is presented in 18-karat white gold, with the winding crown positioned on the left side of the case and the date aperture at 9 o’clock.

Powered by calibre 3285, a self-winding mechanical movement developed by Rolex, the GMT-Master II offers precision, reliability and a 70-hour power reserve. It includes a patented Chronergy escapement and a blue Parachrom hairspring for enhanced shock resistance and stability. The watch displays two time zones simultaneously, with traditional hour, minute, and seconds hands alongside a triangle-tipped 24-hour hand.

The 40 mm Oyster case is waterproof to 100 meters and crafted from solid white gold. It features a sapphire crystal with an anti-reflective coating and a Cyclops lens for date readability. The watch is mounted on an Oyster bracelet with an Oysterlock safety clasp and Easylink extension for comfort.

Oyster Perpetual 28

Rolex is updating its Oyster Perpetual range with new lacquered dials in muted pastel colors: lavender, beige and pistachio. These dials feature a matte finish, a first for the brand. The Oyster Perpetual 28 features a lavender dial, the Oyster Perpetual 36 a beige dial and the Oyster Perpetual 41 a pistachio dial. The Oyster Perpetual 41 has an updated Oyster case and a slimmer Oysterclasp.

The Oyster Perpetual 28 contains calibre 2232, while the Oyster Perpetual 36 and 41 use calibre 3230. These movements provide hours, minutes and seconds functions. The watches have a waterproof Oyster case and a self-winding movement with a Perpetual rotor. The Oyster case is waterproof to 100 meters. The Oyster bracelet is made of Oystersteel and has a folding Oysterclasp with an Easylink comfort extension.

The Oyster Perpetual models have Superlative Chronometer certification, ensuring high performance. The precision of a Rolex Superlative Chronometer is of the order of −2 /+2 seconds per day after casing.

Perpetual 1908

Rolex has introduced the Settimo bracelet, a new addition to its Perpetual 1908 collection. Crafted exclusively for this model, the Settimo bracelet is made of 18-karat yellow gold and features a unique seven-link design. The links are polished for a reflective finish and engineered for flexibility and comfort, despite the material’s traditional heft. A concealed Crownclasp ensures a seamless aesthetic, while a patented attachment system connects the bracelet to the watch case.

The Perpetual 1908 is housed in a 39mm yellow gold case with a domed and fluted bezel. It features an intense white dial with Arabic numerals at 3, 9 and 12 o’clock, faceted index markers, and a small seconds subdial at 6 o’clock. The watch is powered by the calibre 7140 movement, incorporating advanced technologies like the Chronergy escapement and Syloxi silicon hairspring. This automatic movement offers a 66-hour power reserve and is visible through the transparent case back.

Launched in 2023 as part of Rolex’s homage to traditional watchmaking, the Perpetual 1908 carries Superlative Chronometer certification, ensuring precision within −2/+2 seconds per day. The Settimo bracelet adds a jewelry-like elegance to this already refined timepiece.

Oyster Perpetual Datejust 31

Rolex has introduced a new version of its Oyster Perpetual Datejust 31, crafted in 18-karat yellow gold and featuring a striking red ombré dial. This is the first time the ombré design, characterized by a gradient transitioning from a vibrant center to deep black edges, appears in this fiery hue, achieved through physical vapour deposition. The dial is adorned with ten diamond-set hour markers, complemented by a bezel set with 46 brilliant-cut diamonds. The watch is paired with the President bracelet, known for its concealed Crownclasp and ceramic inserts enhancing flexibility and durability.

The Datejust 31 houses the calibre 2236 movement, a self-winding mechanical system developed by Rolex. It features advanced technologies such as the Syloxi silicon hairspring for precision and reliability, a paramagnetic nickel-phosphorus escape wheel, and Paraflex shock absorbers for enhanced shock resistance. The movement offers approximately 55 hours of power reserve.

Its robust 31 mm Oyster case ensures waterproofness up to 100 meters (330 feet), with features like a screw-down Twinlock crown and scratch-resistant sapphire crystal with an anti-reflective Cyclops lens over the date display. The Datejust 31 continues to embody Rolex’s blend of timeless design and technical innovation

New Dials

Oyster Perpetual Cosmograph Daytona

The new Rolex Cosmograph Daytona introduces a turquoise blue lacquer dial with bright black counters, paired with an 18-karat yellow gold case. The watch features a black Cerachrom bezel with a tachymetric scale and is water-resistant up to 100 meters. It is powered by the Rolex Calibre 4131, offering a 72-hour power reserve and incorporating the Chronergy escapement and Parachrom hairspring. The Daytona is presented on a black Oysterflex strap with a yellow gold folding clasp and retails for EUR 37,400 or CHF 34,700.

Oyster Perpetual GMT-Master II

Rolex unveiled the GMT-Master II in 18-karat Everose gold with a tiger iron dial, marking the first use of this metamorphic rock by the brand. The dial combines tiger’s eye, red jasper, and hematite, harmonizing with the brown and black Cerachrom bezel insert. The watch features a 40mm case, Oyster bracelet and is powered by the Calibre 3285 movement, offering dual time zones and a 70-hour power reserve. Water resistance is rated at 100 meters.

Oyster Perpetual Sky-Dweller

The Sky-Dweller debuts a bright green sunray-finished dial with an 18-karat yellow gold case and Jubilee bracelet. The fluted bezel complements the vibrant dial, integrating dual time zone functionality and an annual calendar powered by the Calibre 9001 movement. This watch combines Rolex design elements for an elegant yet functional timepiece.