Schiaparelli’s Daniel Roseberry to Receive Neiman’s Award for Creativity

Daniel Roseberry, creative director of Schiaparelli, will receive the 2024 Neiman Marcus Award for Creative Impact in the Field of Fashion, recognizing his “unrivaled creativity and craftsmanship and bridging art with fashion.”

The Texas-born Roseberry is credited with successfully embodying Schiaparelli’s surrealist and whimsical house codes through a modern lens, and carrying on the legacy of Elsa Schiaparelli. The French fashion brand is owned by Diego Della Valle, the Italian entrepreneur who also is chairman and chief executive officer of Tod’s Group.

“As Schiaparelli’s largest partner in the world, NMG is proud to have built a relationship rooted in a shared desire to champion the maison’s extraordinary artistry for the American luxury customer,” Geoffroy van Raemdonck, CEO of the Neiman Marcus Group, said in a statement. Van Raemdonck cited Roseberry’s “distinct vision ushering in a new chapter for the storied brand.”

“In work and in life, creative impact is my number-one goal, my core value, my North Star,” Roseberry said in his statement, adding that receiving the award fulfills his dream to be part of an institution that he grew up with, as a Texan. Neiman’s is based in Dallas.

“The fact that Elsa Schiaparelli was also honored with an award in 1940 only adds a deeper dimension to my gratitude,” Roseberry said.

The late, legendary Neiman Marcus impresario Stanley Marcus presented Schiaparelli with the Neiman Marcus Award for Distinguished Service in the Field of Fashion, which he originated with Carrie Marcus Neiman 86 years ago.

Schiaparelli at Neiman Marcus Downtown Dallas Courtsey of Neiman Marcus

The Schiaparelli shop inside the downtown Dallas Neiman Marcus store.

Stephen Karlisch

As WWD reported earlier this month, Maria Grazia Chiuri, creative director of women’s haute couture, ready-to-wear and accessories for Dior, will receive Neiman’s 2024 Distinguished Service Award, which along with Neiman’s Creative Impact Award, are part of the luxury retailer’s annual award program that also presents Neiman’s Innovation Award. The recipient of Neiman’s Innovation Award is yet to be revealed. The three 2024 award recipients will be honored during Paris Fashion Week on March 3 at the Ritz Paris. 

The award program helps strengthen Neiman’s partnerships with luxury designers and brands, potentially generating greater business with them, and gaining an edge on competitors such as Saks Fifth Avenue, Bloomingdale’s and Nordstrom, which is particularly important in the current climate of softening luxury sales. It can increase a designer’s distribution across NMG’s three selling channels — stores, e-commerce and remote selling — and furthers NMG’s strategy of “retail-tainment,” which centers on developing innovative special events and activations in stores. Exclusives can be part of the program.

Schiaparelli maintains a limited distribution but has an exclusive arrangement in the U.S. with the Neiman Marcus Group, which operates shops for the French brand at its downtown Dallas store, inside Neiman’s Beverly Hills location, and inside Bergdorf Goodman in Manhattan, which is owned by NMG.

Delphine Bellini, Schiaparelli’s CEO, said in a statement, “For the last four and a half years, Daniel has been gradually revealing the poetry of his imagination and the power of his concepts. He’s a perfectionist and a hard worker. I don’t see him as a fashion designer, but as an artist with a multifaceted talent. A creator of genius, he brings the consistency and coherence of a vision that blends pop culture, art and avant-gardism.”

“Daniel is a creative force whose acute understanding of fine art, fashion history, pop culture, and couture execution has captivated the industry,” said Lana Todorovich, NMG’s chief merchandising officer.

As a relationship business, the awards platform reinforces Neiman Marcus’ fashion authority and embodies its innovative approach to retail, connecting brand partners to luxury customers in entirely new ways. The retailer will collaborate with Roseberry to activate an exclusive expression of the Schiaparelli brand later this year.

The Neiman Marcus Awards have a long history of honoring the tradition of French couture with past recipients including Yves Saint Laurent, Coco Chanel and Pierre Balmain. The retailer initially launched the Neiman Marcus Distinguished Service Award in the Field of Fashion. The other Neiman’s awards were subsequently added.

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