Should You Buy Nu Holdings While It's Below $14?


Nu Holdings (NYSE: NU) is a digital bank that has disrupted the traditional banking sector in Brazil. The region was once known for its limited options and outrageous customer fees, making banking inaccessible to many residents. However, with its innovative approach to banking, Nu has taken a dominant position and counts Berkshire Hathaway among its investors.

The consumer finance company is expanding its footprint into other key markets in Latin America, including Mexico and Colombia. However, it’s been a rocky road for the stock recently, as concerns around its credit grow. On top of that, Berkshire trimmed some of its position, and the stock is down 29% from its recent 52-week high.

With shares trading below $14 per share, is it time to buy the dip on Nu Holdings?

For many years, Brazilians lacked access to an inclusive banking system. Five banks dominated 80% of Brazil’s financial assets, effectively operating as an oligopoly and imposing exorbitant fees on customers. Five years ago, people faced interest rates as high as 160% on credit card loans and 100% on personal loans.

This was a pain point that Nu Holdings co-founder and Chief Executive Officer David Vélez looked to address. Thanks to regulatory changes, Nu had an opportunity to disrupt the banking situation Brazilians had to face.

The company introduced a digital-only neobank model that operates without any physical branches. With significantly lower overhead costs, the company could offer free accounts and credit cards without annual fees and reduce borrowing costs, resulting in incredible growth since its launch.

Since 2020, Nubank has increased its customer base from 24 million to nearly 99 million today, or more than 56% of Brazil’s adult population. Over the past several years, the number of Brazilians without a bank account went from 16.3 million to 4.6 million, or about 3% of the country’s adult population.

Person making a payment in a coffee shop using a smartwatch.
Image source: Getty Images.

Nu’s remarkable growth could be in the early stages as the company sets its sights on expanding throughout Latin America. By entering the markets of Mexico and Colombia, Nu is embracing the potential of two of the largest economies in the region.

In the third quarter, Nu’s customer base jumped to 2 million in Colombia and 8.9 million in Mexico, showcasing an incredible growth of 150% and 106%, respectively, compared to the same quarter last year. Recent data from Susquehanna Financial Group shows that 51% of Mexico’s population remains unbanked, equating to around 66 million individuals. That offers an immense opportunity for Nu to win the hearts of new customers.



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