Sofia Richie Grainge joined Stuart Weitzman as the company’s new brand ambassador. The model, who is expecting her first child with husband Elliot Grainge, stars in the new Sofia Collection campaign from the luxury footwear label.
In the campaign images, Richie Grainge is captured by photographer Theo Wenner in various candid moments. Photographed on location in Brentwood, Calif., the model’s looks were curated by her stylist Emma Jade Morrison, with makeup by Emily Cheng and hair by Kathleen Riley. The capsule features such elements as minimalist silhouettes paired with feminine bow details.
Sofia Richie Grainge for Stuart Weitzman.
Theo Wenner
“I’m beyond excited to take this next step forward as the new SW brand ambassador, especially because my first shoot with them reflects such an important step in my life,” Richie Grainge said in a statement. “I’ve been loving and wearing the brand for years as it’s known for its minimal sophistication. I’m thrilled to partner with this legacy brand.”
Among the silhouettes Richie Grainge models in the campaign, the model wears the slingback heel, slide and flat slide. Other pieces in the capsule collection include flats, pumps and sandals. The capsule styles are now available on Stuart Weitzman’s official website, at Stuart Weitzman boutiques around the globe and at select retail partners.
Sofia Richie Grainge for Stuart Weitzman.
Theo Wenner
“Stuart Weitzman is proud to welcome Sofia into our storied legacy of Stuart Weitzman brand partners, as she is a strong, confident soon-to-be first-time mother with a strong sense of self and definitive point of view,” said Giorgio Sarné, Stuart Weitzman’s chief executive officer and brand president.
“She is someone who our consumers — many of whom are mothers themselves — resonate with. We continue to focus on finding new and exciting ways to inspire strength and confidence for every woman who wears our shoes, and Sofia represents our latest step in that direction.”
Sofia Richie Grainge for Stuart Weitzman.
Theo Wenner
Richie Grainge’s partnership with Stuart Weitzman is just the latest business venture for the young model. She recently codesigned and art directed Solid & Striped’s spring 2024 ready-to-wear, swim and cover-ups collection — called Solid & Striped Spring 2024 by Sofia Richie Grainge. In November 2023, she teamed up with Djerf Avenue on a holiday collaboration. She is also a global ambassador for David Yurman.
