Stoney Clover Lane Launches NFL-themed ’47 Collaboration Just in Time for the Super Bowl


Stoney Clover Lane is teaming up with sports apparel retailer ’47 to debut a line of NFL-themed merch just in time for the Super Bowl.

Stoney Clover Lane, Super Bowl, hats, apparel, accessories, NFL

The ‘47 x Stoney Clover Lane capsule.

Stoney Clover Lane

The capsule, available to shop now at stoneycloverlane.com, features a selection of clothing and hats branded with letterman motifs. Rep this year’s Super Bowl teams — the Kansas City Chiefs and the San Francisco 49ers — with gray wool Clean Up caps ($45), which are also available for fans of the New York Giants, Philadelphia Eagles, Tampa Bay Buccaneers and the New England Patriots.

The 58th annual Super Bowl is commemorated with vintage-inspired cotton crewnecks ($140), zip-up track jackets ($200) and graphic Ts ($50) celebrating the game’s Las Vegas venue. The ‘47 x Stoney Clover Lane drop is topped off with two Hitch corduroy caps ($45) adorned with patches.

Stoney Clover Lane, Super Bowl, hats, apparel, accessories, NFL

The ‘47 x Stoney Clover Lane capsule.

Stoney Clover Lane

“Sports fans (particularly women) are constantly on the lookout for headwear and apparel that represents the authentic, passionate fans they really are,” read a statement from the brand. “The ‘47 x Stoney Clover Lane collaboration was born from the desire to create pieces that any fan, anywhere would be excited to wear. Together the brands are combining their love of sports and self-expression to create looks that celebrate the fan in every moment.”

The collaboration will also be available to shop onsite at this year’s Super Bowl venue: the Allegiant Stadium in Las Vegas.



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