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On Dec. 28, Taylor Swift stepped out in New York City hand in hand with boyfriend Travis Kelce, and, though the latter sported a bold pants-plus-jacket ensemble that was anything but subtle, it was Swift’s necklace choice that made instant headlines.
Taylor Swift and Travis Kelce seen in New York City on December 28, 2024. Swift wears earrings from De Beers Jewellers and a necklace from Bonbonwhims.
TheStewartofNY/Getty Images
Her ears were treated to a pair of $36,000 earrings, and she had a $32,200 Cartier watch on her wrist; yet, in the ultimate high-low mixup, Swift also wore a white-gold tennis necklace from the AAPI-owned brand Bonbonwhims. With a striking chain and a glittering heart-shaped gem at its center, it looks like real diamonds — which wouldn’t surprise us, considering the wearer is no other than the richest female musician in the world. The Heart Gumdrop Tennis Necklace, however, is completely attainable, what with being $160. It’s also yet another manifestation of Swift’s penchant for tennis-style jewelry.
Heart Gumdrop Tennis Necklace
Price upon publish date of this article: $158
If years of paparazzi shots are any indication, Swift is no stranger to pairing budget-friendly jewelry and clothing with heirloom-status investment pieces. She matched a frequently-on-clearance $100 Victoria’s Secret silk corset, for instance, with Versace’s Tweed Masculine Blazer ($3,350) and Tweed Mini Skirt ($1,695) for a preppy and festive look at a Chiefs vs Broncos game this past November. That same month, she walked around New York in a one-of-a-kind, five-figure vintage necklace from the brand For Future Reference but treated her wrist to the much more affordable $245 Luigi Bracelet from Ben-Amun. In an October video filmed at Miami’s Hard Rock Stadium, where she was warming up for yet another leg of the Eras Tour, Swift kept it casual — with a $168 Ralph Lauren sweatshirt, $99 sunglasses, and $199 jeans. The only outfit splurge here? Her $910 Isola sandals from Louis Vuitton, which took the look from casual to elevated in a snap.
In terms of jewelry arrangements specifically, Swift more often than not ensures that high-low pairings stay on different body parts versus layering them together. For proof, look no further than her city-chic dinner night outfit last October, in which a corduroy mini skirt from Acne Studios, a brown leather Madewell blazer, and Swift’s by-now-signature red lipstick played starring roles. But the jewelry situation sealed the deal on this being a masterful style moment: Swift flaunted the $70 Chain Link Necklace in gold from the brand Mazin Jewels, but only in her asymmetrical earring choices — courtesy of the $3,575 Pave Marquise Flying Thunderbird Drop Stud from Jacquie Aiche and Foundrae’s $1,000 Forever & Always a Pair Pendant — did Swift shake things up, no pun intended.
Indeed, the record-breaking singer has a special place in her heart reserved for Mazin Jewels, whose selections she almost always puts in conversation with more expensive pieces from designers like Lorraine Schwartz and Stephanie Gottlieb (albeit, yet again, never stacked). In January 2024, she wore an all-black outfit punctuated by pops of gold vis-à-vis what was on her ears (Mazin Jewels’s $55 Baguette Hoops) and her neck (a four-figure 18-karat gold pendant from Foundrae, now sold out). To push the colloquial gold envelope even further, Swift added a chain belt. That, too, was an affordable pick at $156.
Taylor Swift is seen leaving Nobu Downtown on January 23, 2024. Her all-black outfit is accented by $55 hoops from the brand Mazin Jewels.
DAMEBK/Bauer-Griffin/Getty Images
All of these jewelry combinations and permutations might seem effortless, but Swift is quite strategic about making each one look put-together. For one, she’s always reluctant to mix metals, historically speaking. Even when the icon was spotted wearing over five distinct jewelry pieces (as she did last October for a Chiefs vs Saints game, with highlights like an over-$27,000 Cartier necklace and the $3,490 Cloud Offset Pear Ring from Shahla Karimi), they were all variations on a theme. The theme in question? Usually something in pink gold or yellow gold: metals that Swift might’ve realized somewhere down the line look better on her than their silver counterpart.
Price tags aside, the jewelry selections that catch the eye of Swift’s devotees, fashion critics, and casual lookers-on alike serve a much greater good: that of propping up minority- and women-owned brands, as well as under-the-radar ones whose pieces sell out in a flash thanks to Swift’s publicity. In April 2024, she put Vitaly’s 100-percent recycled stainless steel creations on the map with the gold Shimmer necklace, which proceeded to sell out not one but three whole times after the fact. Last October, she also made a sports jersey look cute — no easy feat! — by wearing the relatively chunky Julian Loves Diamonds Necklace from Melinda Maria, founded by designer Melinda Spigel. On her Eras Tour, microphone in hand, she also showed off the mythology-inspired Rhiannon Necklace by the female-run jewelry brand Awe Inspired.
One of Swift’s most frequently worn pieces is Mejuri’s Heirloom Ring, fit with a sparkling red garnet stone. The brand, helmed by Noura Sakkijha, serves as yet another example of Swift’s support of AAPI-owned and women-owned businesses — something that extends beyond jewelry and into the worlds of fashion and beauty, too. There were four sightings of Popflex athletic attire, created by fitness influencer Cassey Ho, in the music video for “I Can Do It With a Broken Heart,” for example, and Swift also bedecked her face in $16 glitter freckles from Fazit Beauty — owned by Aliett Buttelman and Nina LaBruna — while cheering on her boyfriend at one of his games.
In short, it’s clear that Swift’s superstar status doesn’t bar her from flaunting brands that anyone could afford… so long as pieces are arranged carefully in relationship to pricier ones of a higher quality. The good news is that this gives smaller businesses a chance to break through the luxury echo chamber, as part of the so-called Taylor Swift effect. The bad news? Snagging a worn-by-Taylor necklace or corset top before it sells out is often a gargantuan task.
Heart Gumdrop Tennis Necklace
Price upon publish date of this article: $158
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on celebrity style.
