The Frankie Shop Goes to Hollywood

With Frieze kicking off next week, Los Angeles is seeing its first intersection of fashion and art this season as part of a project by The Frankie Shop.

The high-end concept store introduces “The Meeting Room,” an installation created in partnership with Harry Nuriev of interior architecture and design firm Crosby Studios. It opens to the public on Saturday for a month at 8580 Sunset Boulevard from 2 p.m. to 7 p.m. (Regular hours will then be from 11 a.m. to 7 p.m. on Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.)

“I really wanted to break away from the fashion calendar with this project,” Gaëlle Drevet, founder of The Frankie Shop, told WWD in an exclusive statement. “It was a deliberate choice for Harry and I to step out of our comfort zone and somehow this is the first collaboration for The Frankie Shop and I love that we decided to do this around interior design. The theme is like the end of office, the installation is a nod to the moments before change, where old office items are stacked, waiting to be moved out, from piles of binders to outdated monitors, broken printers to water coolers.”

Her muse for the vision is Demi Moore, who appears in a new campaign shot by Collier Schorr: “The Frankie Shop Goes to Hollywood.”

The pop-up invites visitors to roam through the space and browse The Frankie Shop’s latest collection. It includes leather pieces and exclusive items.

“I was inspired by the idea of a strong woman behind the industry,” offered Nuriev. “It intrigued me how office life has changed through time and what this after-office era looks like. I wanted to recreate this true and honest behind-the-scenes environment in this art project with The Frankie Shop. All objects are ironic ode to office life all thoughtfully located in the space as if they were awaiting a shipping company to come collect them.”

“The installation combines a dynamic combination of fashion and nostalgia, where the power suits of the past are infused with the modern attitude of The Frankie Shop,” notes the company.

It was in 2014 that The Frankie Shop opened doors in New York’s Lower East Side, the same year Nuriev launched Crosby Studios. Like Drevet, the creative is based between New York and Paris.

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