The Row RTW Fall 2024


Mary-Kate and Ashley Olsen are widely credited for popularizing the oversized silhouettes that have become a hallmark of the quiet luxury trend. Now that the look has gone mainstream, how can their label The Row stay ahead of the pack?

For fall, they sucked out the volume with trim suit jackets and cigarette pants with a minimalist ’90s vibe. An equestrian-style six-button version sat high on the hips, while a longer three-button style subtly curved in at the waist.

The three-button blazer was also among the new styles for men, which similarly stuck to a palette of black and a smattering of neutrals.

Flat shoes were traded for heels, from the thong sandals worn with an elegantly draped black evening dress, whose graphic lines conveyed a ‘30s elegance, to the red pointy buckled stilettos that added an unexpected pop of color to the simplest of black cocktail dresses.

The label’s signature layering was stripped back, reduced to a fine turtleneck sweater worn under button-up shirts.

Fans of the boxy look needn’t despair: there were plenty of coats and jackets with sloping shoulders, and roomy outerwear, including a weathered shearling leather aviator jacket, and a belted beige utilitarian jacket that was a marvel of lightweight construction.

But with midcentury style poised to take over the airwaves, courtesy of TV shows about Cristóbal Balenciaga, Christian Dior and the 1950s society Swans, chances are their polished slimline look is the one that everyone will rush to copy next.



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