The Ten Most Popular Women’s Fragrances in the U.S. vs. France, Per Statista


As the prestige fragrance market continues to boom, long-loved classics in the category are also seeing sustained growth.

According to Circana, prestige fragrance dollar sales grew 12 percent during the holiday period. While Google searches for women’s fragrances vary in the French versus U.S. markets, Statista found that heritage brands and their flagship offerings — Chanel’s Chance Eau de Parfum, for example — are especially prevalent in both.

“Luxury perfumes remain popular for both French and U.S. consumers,” said Dominique Petruzzi, editorial researcher at Statista, adding that “in the U.S., homegrown brands like Marc Jacobs and Ralph Lauren take precedence.”

French consumers, too, are inclined toward certain domestic favorites — Lolita Lempicka’s signature fruity gourmand scent, for example, has once again gained prominence following its relaunch in 2020, and French luxury house Cerruti 1881’s eponymous floral scent, too, continues to dominate.

The early-2000s favorite, Pink Sugar by Aquolina, has retained its cult status in France and even gained niche traction on TikTok in 2023 thanks to a slew of reviews, with the #AquolinaPinkSugar hashtag reaching 5.1 million views on the platform.

In 2024, Petruzzi said, “We anticipate vanilla and gourmand to be at the top of many consumers’ lists, alongside fresh fragrances.”

Top 10 women’s fragrances in the U.S. by Google search popularity, per Statista.

  1. Ralph Lauren Ralph Eau de Toilette

Ralph Lauren Ralph

Ralph Lauren Ralph

courtesy

2. Guilty Gucci Pour Femme Eau de Parfum

Gucci Guilty

Gucci Guilty

courtesy

3. Carolina Herrera Good Girl Eau de Parfum

Carolina Herrera Good Girl

Carolina Herrera Good Girl

courtesy

4. Chanel Chance Eau de Parfum

Chanel Chance

Chanel Chance

Courtesy

5. Chanel Coco Mademoiselle Eau de Parfum

Chanel Coco Mademoiselle

Chanel Coco Mademoiselle

courtesy

6. Burberry For Women Eau de Parfum

Burberry For Women

Burberry For Women

courtesy

7. Rabanne Olympéa Legend Eau de Parfum

Rabanne Olympéa

Rabanne Olympéa

courtesy

8. Marc Jacobs Daisy Eau de Parfum

Marc Jacobs Daisy

Marc Jacobs Daisy

courtesy

9. Versace Dylan Blue Pour Femme Eau de Parfum

Versace Dylan Blue

Versace Dylan Blue

courtesy

10. Viktor & Rolf Flower Bomb Eau de Parfum

stats01

Flower Bomb by Viktor & Rolf

Robert Mitra

Top 10 women’s fragrances in France by Google search popularity.

  1. Narciso Rodriguez Narciso Poudrée Eau de Parfum

Narciso Rodriguez Narciso Poudree

Narciso Rodriguez Narciso Poudrée

courtesy

2. Chanel Coco Mademoiselle Eau de Parfum

Chanel Coco Mademoiselle

Chanel Coco Mademoiselle

courtesy

3. Rabanne Fame Eau de Parfum

Rabanne Fame

Rabanne Fame

courtesy

4. Lancôme Miracle Eau de Parfum

Lancôme Miracle

Lancôme Miracle

courtesy

5. Cerruti 1881 Eau de Toilette Spray

Cerruti 1881

Cerruti 1881

courtesy

6. Lolita Lempicka Lolita Lempicka Eau de Parfum

Lolita Lempicka Lolita Lempicka

Lolita Lempicka Lolita Lempicka

courtesy

7. Chloé Love Story Eau de Parfum

Chloé Love Story

Chloé Love Story

courtesy

8. Aquolina Pink Sugar Eau de Toilette

Aquolina Pink Sugar

Aquolina Pink Sugar

courtesy

9. Jean Paul Gaultier La Belle Eau de Parfum

Jean Paul Gaultier La Belle

Jean Paul Gaultier La Belle

courtesy

10. Chanel Chance Eau de Parfum

Chanel Chance

Chanel Chance

Courtesy



Source link

About The Author

Scroll to Top