The words that defined 2024—from ‘enshittification’ to ‘brat’ and ‘brain rot’

By / / Business / 1 minute of reading


Just before the 2024 U.S. election, Collins Dictionary chose brat as its word of the year. The publisher defined it as “characterized by a confident, independent, and hedonistic attitude.”

Not coincidentally, it was also the name of a chart-topping album released by Charli XCX in June 2024.

Michael Kovac—Getty Images for Spotify



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Avatar of Pamela Ross
Pamela Ross is a Bloomfield Free Press news writer. She writes about politics, health, and travel. Pamela has been a Bloomfield Free Press writer since 2017. She started her career as a freelance writer for various publications before making the jump to Bloomfield Free Press. She covers local and national news stories, with an emphasis on health issues and environmental issues.

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