At a time when consumers are elevating quality while questioning luxury purchases, beloved beverage brand AriZona and luxury eyewear brand Thierry Lasry have announced a collaboration that has it all.
Today, AriZona announced that it has teamed up with Thierry Lasry on a limited-edition collection inspired by the brand’s iconic can. The collaboration brings together bold aesthetics and futuristic design while tapping into a bit of nostalgia and acknowledging the importance of approachability.
The collection will retail for $99, with the price point playing on AriZona’s consistent, affordable price of 99 cents.
While the collection is not the first collaboration for the Thierry Lasry brand, it marks the first foray into a luxury collaboration for AriZona and was prompted by Wesley Vultaggio, chief creative officer of AriZona. The executive proposed the challenge of creating sunglasses with a $99 price point in mind for Thierry Lasry — a mark well below the designer’s expected range — that would feel luxurious and approachable to the consumer.
“That price point is always really important to us,” said Vultaggio. “AriZona has always stood for premium quality at a fair price — 99 cents. It’s about democratizing luxury, just like AriZona has done with beverages for decades. We wanted to bring that same mindset to fashion.”
Lasry told WWD that the concept “was a welcome challenge to design and produce sunglasses that would remain true to the Thierry Lasry level of craftsmanship and style, yet with a much lower price point, as I knew it would allow the brand to reach a wider audience with a love of fashion. I loved the idea of exploring a way to reach their audience without making compromises.”
AriZona x Thierry Lasry limited-edition collection.
Vultaggio and Lasry told WWD that the collaboration felt personal. Vultaggio shared that he has been wearing the designer’s frames for years while Lasry reflected that growing up in the ’80s and ‘90 the AriZona aesthetic is in his DNA. And having become a U.S. citizen just last year, Lasry said, it was “very exciting to collaborate with such an iconic American brand.”
“One day while walking in Soho I stopped into his store and pitched the idea of working together to his shop associate,” said Vultaggio. “I quickly got a hold of Thierry directly and we immediately connected over a mutual love for craftsmanship and creativity. I’ve always admired his work; the attention to detail, the boldness, the way he plays with color and form. He totally got the vibe: expressive, iconic, and unapologetically cool. This collab felt natural. We wanted to merge our worlds—his luxury eyewear sensibility with our bold, accessible energy.”
The result is a complete embracing of the challenge that marries luxury with approachability. In part, Lasry explained a shift from traditional handcrafted acetate to molded nylon was the key. The process was more industrialized than the designer’s regular collection but maintained a level of sophistication with hand painting done in Italy. The collection includes nine matte, futuristic shield sunglasses in AriZona’s color palate with varied lenses. The styles are crafted and hand-painted in Italy and showcase both brand names.
Lasry said that the collection created “something futuristic, sporty and colorful that speaks to the ethos of both brands. AriZona is a brand that knows who it is and hasn’t wavered in its commitment to its consumers. I respect that. I’ve done a lot of collaborations over the years and it always starts with an authentic connection.”
AriZona x Thierry Lasry limited-edition collection.
Vultaggio called the collection the “perfect fusion of our world’s style, individuality and a shared obsession with bold design.” He noted that the AriZona brand has always been about standing out with its bright cans and bold flavors but that “beneath all that color is a legacy of doing things the right way: high quality, strong values, and always putting the consumer first.”
And that’s where approachability comes in. “We’re not trying to be exclusive — we’re trying to be inclusive. When you take that DNA and pair it with someone like Thierry, who represents the highest level of eyewear artistry, it creates this amazing convergence of luxury and everyday cool,” said Vultaggio.
The collection will become available on May 1, 2025, in New York at a three-day AriZona x Thierry Lasry pop-up at 216 Lafayette St. Consumers will then be able to shop the collection starting May 5 online and in select stores.