Tommy Hilfiger has introduced his spring denim collection campaign featuring award-winning British actor Damson Idris and supermodel Abby Champion.
“Being part of this campaign feels like celebrating a true classic,” said Idris. “Denim is as versatile as it is timeless. Each piece in the collection has a story, and I’m excited to help bring that to life.”
Idris became a menswear brand ambassador at Tommy Hilfiger in November 2023.
Last year, he appeared in Calvin Klein’s spring 2024 menswear campaign. Both Calvin Klein and Tommy Hilfiger are part of PVH Corp.
Hilfiger’s denim collection reimagines the brand’s signature denim — from slim to straight and modern to classic — with fresh washes and refined cuts.
Damson Idris in Tommy Hilfiger’s denim campaign.
courtesy of Tommy Hilfiger
“Denim is an essential building block of my wardrobe, grounding my style in pieces that feel both effortless and endlessly versatile,” said Champion. “Each fit, wash and design in the collection gives me the confidence to express myself, making it easy to create looks that are unique to me.”
Champion appeared with her fiancé, “White Lotus” star Patrick Schwarzenegger, in Hilfiger’s fall 2024 ad campaign.
The denim campaign, shot by Angelo Pennetta, will appear across digital channels.
The spring denim collection is available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.
Abby Champion in Hilfiger’s denim campaign.
courtesy of Tommy HIlfiger
Global retail sales of Hilfiger products were $9 billion in 2023, and the brand is present in 100 countries and more than 2,000 retail stores, in addition to tommy.com.
