Lauren Picciano has been named head of global communications at Vestiaire Collective, the global luxury resale platform, a new post.
She reports to Marie-Christin Oebel, global chief marketing officer, who joined last February.
In her new role, which is based in New York, Picciano will oversee a global team strategizing brand communications and bringing awareness to Vestiaire Collective through corporate communications, consumer PR, influencer and celebrity relations.
“We are thrilled to have Lauren Picciano join Vestiaire Collective, bringing her expansive knowledge and experience in the luxury fashion market to our leadership team. Picciano’s appointment is critical in expanding Vestiaire Collective’s brand awareness and impact in North America, but also around the globe,” said Oebel.
Most recently, Picciano was head of public relations, celebrity and influence for Saks. During her tenure, she created holiday partnerships between the company and former First Lady Michelle Obama and the Obama Foundation’s Girls Opportunity Alliance program as well as a collaboration with Elton John AIDS Foundation. Earlier, she held PR roles at Town & Country and Marie Claire, and was manager, PR, social media and special events at Bergdorf Goodman.
“I’m proud to join the passionate team at Vestiaire Collective whose mission not only aims to bring the best in pre-loved fashion to consumers around the world, but also creates a positive environmental impact for us all. I look forward to contributing to the team’s ongoing success and taking the company’s vision to new heights.”
Vestiaire Collective was founded in 2009 with offices in London; Berlin; New York; Singapore; Ho Chi Minh City, Vietnam; and Hong Kong. The company is a B Corp. and is active in more than 80 countries worldwide.